And all of our skill sets came together now to launched the more premium Beyond Remade range. I’m really proud of the work we did with Converse, because to me, it's an example of an iconic product that's reinvented. We had so much material, so how could we use what we already have? We knew there was a market for backpacks and started doing things like cutting up leather jackets and making backpacks out of them. But often there are silhouettes or items that you can't find enough of. You’ll find broken-knee Levi's that you can make into them. SB: The problem with the vintage business is you can only sell what you find. I think we've done nine drops with them to date.įN: And Beyond Remade? How did your sustainable own-brand of apparel and accessories come about? Since then we’ve supplied more denim, workwear, Hawaiian shirts, and Polar fleece.
So the first shoe we did with Converse was a denim one. We can cut that up and make it into components. Those Chucks that Converse made are genuinely engaging, they’re a solid product.Īmericans buy 450 million pairs of jeans a year, the average life expectancy of a pair of jeans is two-and-a-half years but there's still a lot of life in that denim. I genuinely believe that designers and creative directors want to be part of the solution of not burning up the planet. What we’re demonstrating with what we're doing is that it’s possible to manufacture in a different way and make an engaging product.
We've also done a line of products for Zalando, for About You, for Gina Tricot, and in the coming months we have some pinnacle brands that we have product coming out with. What's really exciting in the partnership is that working with somebody like Nike, you’re really stepping up your game.
We partnered with Converse from 2017 and started to think about how we actually pick, sort, grade, wash and cut components for a ‘new’ product from our supply of used. Steven Bethell: Converse asked could we have an input into their Chuck Taylor shoe? We wouldn't make the whole item, but would make a component. As well as retail, there’s wholesale, remanufacturing with the Beyond Remade label launched last September, and fibre to fibre via a Renewcell partnership.į spoke to Bethell about what makes him tick, why Beyond Retro is such a success, working with big brands, opening new stores, and driving circularity forward.į: You went from being a vintage retailer and major secondhand garment wholesaler to being a key sustainability-focused brand collaborator and then a manufacturer of new-from-old fashion. Yet the group (the parent company is actually called Bank and Vogue) is about more than just selling secondhand. That in itself is enough to set Beyond Retro apart.
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